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UMUSIC AUTUMN

What is UMusic Autumn?

UMusic Autumn is a music festival for EDM lovers that features a strong focus on colourful smoke dancing. I was tasked with creating promotional materials as well as a website that includes information, questions, and tickets.

Users need a website where they can view information, buy tickets, and more. Thus, this project’s objective was to create one that was easy to navigate while  also managing to match the aesthetic of the event.

Objectives

Rationale

I wanted the project to have a “dreamy” mood to it so I picked a lot of pinks for the primary colours (with white as an accent). 

Certain features were also a must-have, including: a countdown timer, an FAQ, and collapsible menus.

Process and Former Iterations

The background used to have real life images but I changed them because I wanted to show the poster art more.
The background used to have real life images but I changed them because I wanted to show the poster art more.
The type of the titles was changed to be more legible.
The type of the titles was changed to be more legible.
The decor was removed to make for more consistent imagery.
The decor was removed to make for more consistent imagery.
This page was very bland with its single colour background spanning the entire page.
This page was very bland with its single colour background spanning the entire page.
Wireframe for the home page
Wireframe for the home page
Wireframe for the FAQ page
Wireframe for the FAQ page
The first draft of the poster
The first draft of the poster

I struggled a lot throughout this project due to the limitations of both Wix as a site builder and my own ideas. I wasn’t sure how to build off the concept I had with the tools I had (and didn’t know how to use to their full potential).

FINAL PIECES

Check out the website or download the case study .pdf

CASE STUDY
WEBSITE