As sure as night will fall
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Nox is a non-alcoholic seltzer brand built around community and the outdoors. “Nox”, meaning “night”, is the central theme of the concept’s identity, based on my own experiences camping with friends and family.
I wanted to try and break the mould of the clean white can with minimalist design that most seltzers seem to have. For this reason, I made the design use many colours, with its main colour being a dark navy blue.
The different flavours are represented by the colour of the aurora in the sky of the illustration.
Each flavour also has its own little inspirational quote, to further add unique features to the flavours.
