Assignment: Redesign an existing food product's packaging
I removed the giant mountain and instead used their own branding, which I think worked well for this design. Each side is its own separate section and they don’t bleed into one another.
I wanted to play around with a vertical design due to the unique dieline of the packaging. I wanted it to have a multifaceted design that could be read vertically and horizontally, giving more options for display and promotion.
I created a holiday-themed design, since this project was during the Christmas season and I hadn’t heard of any official holiday packaging. This design also has a window, for red or Christmas-themed foil to be shown off.
Process Work and Prototyping
